State Government, Science and Industry. How things definitely pick up speed! After designing the corporate identity for ARENA2036 earlier this year, we were then asked to plan and create the event celebrating of the incorporation of ARENA2036 in Stuttgart. ARENA2036 just might be the world´s most innovative joint venture: where both the design of the car of the future and its production methods, such as “knitting” bodies with robots, are brought together. The “meet and greet” event was held at a testing facility on the campus of Stuttgart University – more than 150 Vips of the Baden-Wurttemberg State Government, DLR, Fraunhofer Institute, University and industry representatives from Bosch, Daimler, Festo and others. We assisted with obtaining the planing permission and delivered the detailed exhibition design and graphics.