Corporate Identity in der Umsetzung. Gerade frisch aus der Produktion eingetroffen: Praxisschild-Rohling, ein nach Vorgabe gekantetes Aluminiumblech, mit ausgelasertem Muster, weiss pulverbeschichtet.
Tag: Claus Laemmle
Praxis Savasman – colour concept
Praxis Noyan Savasman
Konzeption und Gesamtgestaltung einer Praxis für Frauenheilkunde in Schorndorf. Eröffnung Juni 2009, das Gebäude ist beinahe fertiggestellt. Der Auftrag umfasst neben der Farb- und Materialkonzeption den Entwurf sämtlicher Sonderbauten, die Lichtkonzeption und den Relaunch der Corporate Identity. Die vorherrschenden Materialien des Konzepts sind Bambus, Naturkautschuk, Wollfilz und Messing.
Atelier: No comment
Wandschränkchen Schloß Lauterbach
Zwei Einbauschränkchen. Henry van de Velde hat bei seiner Gestaltung des “Stichflurs” vom Vestibül zum Gartensaal den Einbau eines Wandschranks mit einer gerundeten Lamperie im Zwischenraum vorgesehen. Wahrscheinlich hat er auch das dazugehörige Einbaumöbel entworfen, doch davon fehlt leider jede Spur. In diesem Fall gibt es auch keine historischen Dokumente, die Rückschluss auf die Gestaltung geben könnten. Einzig das Farbkonzept konnte nachgewiesen werden.
Wir haben dafür zwei Schränkchen entworfen, die die Aussparung an der Wand aufnehmen. Zurückhaltend aber zeittypisch haben wir die Türen mit Kreuzsprossen und grünem Kathedralglas gestaltet. Die Lamperie besteht aus gebogenem Fliegersperrholz und wurde gemäss der Farbbefunde in leicht grünlichem Weiss lackiert.
(www.schlosslauterbach.de)
Why Corporate Identity?
Some thoughts about how to take a stand.
Just like individuals, every organisation, company or brand has its own identity. A distinct identity differentiates an organisation from its competitors. It allows customers, suppliers and staff to recognise, understand and clearly describe the organisation concerned. The identity of any organisation is complex. It includes the effectiveness of its services or products, the shared values and ambitions of its employees, the corporate tone of voice and PR profile. Naturally, its visual appearance (or visual identity) plays the key role.
Visual identity manifests itself in many ways. In addition to its logo, typeface and colours, the following all contribute to the impression created by the identity: stationery, marketing literature, buildings, interior design, signage, product design, customer information, vehicles and every aspect of promotional activity from a high-profile advertising campaign to the design of a giveaway.
The detailed management of a visual identity is equally important as the management of other business assets such as finance or human resources. Without a well thought out visual identity guideline, an organisation’s brand perception will be at best diluted, and at worse appear chaotic and unprofessional.
When all of the visual elements of an organisation work together in unity, the investment in its identity is protected and the overall image becomes one of quality and strength.
Northern Uniform
We redevelopped the Corporate Design for our client Northern Uniform, a big privately owned Canadian company providing premier uniform rental and dirt control solutions to companies all over Canada. The contract includes implementation of the new design for company vans, tractors & trailers, stationery, business cards, adds etc. A new color code was also part of the job
Science Village Interior Concept
Science Village learning activities will take many forms, workshops, shows, demonstrations, drop-in activities designed to amuse and appeal to diverse audiences. This dynamic interior environment will support delivery of a variety of programs. High class design items from ROSSO, KOZIOL, E15 and EXTREMIS will be used to create the highly flexible space for groups and single visitors of different ages and interests.
Science Village Interior
Design development in progress. The Science Village project will revitalize an existing Downtown Timmins storefront location and turn it into a highly sophisticated “science attraction area”. Restored 19th century copper ceiling meets 21st century design. Approximately 4500 square feet of storefront space will be renovated and fit out to create an energetic and fast paced active learning environment for schools, families and general public. ScienceVillage, Timmins Ont., Canada
Entwicklung der Gesamtgestaltung. Das Science Village Projekt wird ein historisches Gebäude mit Ladenfront in der Innenstadt von Timmins in eine ausgeklügelte Begegnungsstätte für Wissenschaft und Kunst verwandeln. Restaurierte Kupfer-Decken aus dem 19. Jahrhundert treffen auf zeitgenössisches Design. Auf ca. 800 sorgfältig renovierten Quadratmetern wird eine dynamisch-aktive Lernumgebung für Schulen und Familien gestaltet.
Praxis Farbkonzept
Corporate identity development for a medical practice. Job includes artwork for logo, guidance system, internet presence, graphic- and interior design, colour concept.
Entwicklung einer Corporate Identity für eine Arztpraxis. Bestandteile des Auftrags sind der Entwurf des Logos, Leitsystem, Graphik-Design, Gesamtgestaltung der Ausstattung und Farbkonzept.
Studio – No Comment
Praxis Drs. Bernau
Gesamträumliches Konzept für eine Frauenarzpraxis in Plüderhausen bei Schorndorf.
Das räumliche Konzept wurde nach eingehender Untersuchung der spezifischen Bewegungsmuster von Arzt, Patient und Personal entwickelt.
Glücklicherweise konnten wir während der Bauphase Einfluss auf den Grundriss nehmen und so entstand eine massgeschneiderte Lösung mit repräsentativem Entrée auf ca. 140 qm. Neben der Ausstattungskonzeption wurde auch eine visuelle Identität für die Praxis entworfen.
ScienceSouth – mission accomplished
Science South is now handed over to the client and open to the public. We are still working with the client to help things running > billboards, advertisements, flyers postcards have to be designed.
Together with our partners from ZINC Projects we are in the design development process for the next step of ScienceSouth (see “projects design” category “ScienceSouth Phase III”).
Click “ScienceSouth Phase II” in “projects design” to go through related posts.
Lynches Official Opening
Lynches River County Park Environmental Discovery Center (EDC) opened Friday Feb. 22, 2008 with praise from the Effingham community, South Carolina business leaders and elected officials.
Plans developed together with ZINC Projects include the Environmental Discovery Center and the Tree Top Canopy Walk. The center also will feature a various educational designed to encourage people to become “Naturalists” as a means to stimulate lifelong learning.
Click “Lynches River Park” in “projects design” to go through related posts.
Lynches River County Park Environmental Discovery Center is nestled along the cypress and water tupelo along the scenic Lynches River. It features a canopy walk suspended over the wetlands approaching the river. The 250-squared-meter (2700-sq.-ft.) EDC houses a Nature Lab, Veranda Observatory and Briefing Room. Each is equipped with tools and equipment to facilitate citizen science: the ongoing monitoring of the park ecosystems and environment. EDC Coordinator Teresa Simons commented that “visitors will observe, measure and experience nature for themselves.” The center’s Briefing Room has real time environmental monitoring of soil, air, and water and weather conditions.
The 328-ft. canopy walk is a combination of ground-supported walkway, tree-supported observation platforms and cable-supported bridges, starting from the platform of EDC Veranda Observatory.
Lake City native, national business leader and philanthropist Darla Moore said: “Today, we celebrate the opening of this incredible environmental discovery center right in the middle of our own rural Pee Dee region.” Moore congratulated the EDC Steering Committee for the realization of their vision and commented on the importance of public and private partnerships to enact economic change in the region. She also complimented the architecture and design of the center which re-used siding and flooring from a soon to be destroyed century old tobacco barn.
ScienceSouth Phase III Vision
Artists Impression Phase III © 2007 Claus Lämmle
“Wire Model Phase III” © BNY Architects
In spring 2008 ScienceSouth will open the Phase II temporary facility on site. It will enable the organization to introduce on-site family and community programs. Currently wa are working for an operating and business plan for Phase Three, a 66,000 square foot facility “ScienceSouth Center”.
Illustrationen zur Visualisierung des Gesamtprojekts. Auftraggeber ScienceSouth Board, Florence South Carolina. Wir arbeiten zur Zeit gemeinsam mit ZINC Projects am “detailed design development” für das Center, das ca. 2010 eröffnet werden soll.
ontarioheli
Logo and corporate identity development for ontarioheli, sudbury, canada
Lynches “EDC” soon to be open
Im Rohbau: Die nach unseren Spezifikationen geplante Innenraumstruktur des neuen Centers. Umgesetzt vor Ort von einem lokalen Planungsbüro, das die Ausführung, Konstuktion und Bauüberwachung übernommen hat.
Visitors to Lynches River County Park will soon enjoy stimulating “hands-in” experiences, at the Environmental Discovery Center which is now set to open in early 2008.
Lynches River Park offers people the unique opportunity for meaningful discovery in their own backyard. Visitors to Lynches River will enjoy stimulating “hands-in” experiences, which will set apart from more common park experiences. They will explore nature where it is, rather than read about models and artifacts from nature. They will use tools to explore actual natural artifacts and processes closely and intimately where they occur. Intimate and up-close encounters with nature will inspire visitors of all ages to act as scientists: to observe, to explore, to record, to compare, to appreciate and most importantly to carry their excitement and new knowledge into their everyday lives. And it is the unique nature of these experiences that will put Lynches River Park “on the map!”
ScienceSouth Illustrations
Illustrationen zur Visualisierung der “Lern-Plattformen” – Konzeption eines Science Centers.
U M C
Development of logo and corporate identity for an intrapreneur of a wellknown company in the automotive industry – 1st steps
ScienceSouth, Temporary Building, interior design concept
Interior design, © 2007 Claus Laemmle Bueroplasz
Haag Café
Einrichtung: Sonderbauten Weidler-Innenausbau, Waiblingen – Stühle und Barhocker MOROSO – Stoffe PAUL SMITH, Fotos: Peter Thiede, Stuttgart
ScienceSouth Phase III
Temporary building (approx. 800 sqm). 1st scetches and research for the ScienceSouth Pase III – temporary building. June workshop 2006 in Florence.
Audi, Autostadt Wolfsburg
Von François Confino aus Lussan, Frankreich, der die Gesamtkonzeption des Audi Pavillons entwarf, erhielten wir den Auftrag für das Styling und Graphik Design in den Räumlichkeiten. Wir entwickelten die Geschichte von Max und Clara (den virtuellen Bewohnern des Pavillons) weiter, indem wir behutsam und beinahe unauffällig ihre Spuren in das Ambiente einbrachten.
Clara´s Negligé, das wie zufällig auf dem Bett liegt gehörte genauso dazu, wie eine kleine “Post-it” Nachricht, die Max auf der Türe des Kühlschranks klebte.
